In 2018, we announced the deprecation and transition of Google URL Shortener because of the changes we’ve seen in how people find content on the internet, and the number of new popular URL shortening services that emerged in that time. This meant that we no longer accepted new URLs to shorten but that we would continue serving existing URLs.

Over time, these existing URLs saw less and less traffic as the years went on – in fact more than 99% of them had no activity in the last month.

As such, we will be turning off Google URL Shortener. Please read on below to understand more about how this may impact you.

Who is impacted?

Any developers using links built with the Google URL Shortener in the form https://goo.gl/* will be impacted, and these URLs will no longer return a response after August 25th, 2025. We recommend transitioning these links to another URL shortener provider.

Note that goo.gl links generated via Google apps (such as Maps sharing) will continue to function.

What to expect

Starting August 23, 2024, goo.gl links will start displaying an interstitial page for a percentage of existing links notifying your users that the link will no longer be supported after August 25th, 2025 prior to navigating to the original target page.

As Google URL Shortener will be deprecated by 2025, users relying on the service will need to find a new solution for their URL shortening needs. Fortunately, there are numerous alternatives available, and one viable option is using 1s.is, a service that provides easy-to-use link shortening capabilities.

Why choose 1s.is?

User-Friendly Interface: 1s.is offers a clean, intuitive platform that allows users to quickly shorten their links without unnecessary steps. This is ideal for those looking for a straightforward replacement to Google’s service.

Customizable URLs: One of the key features of 1s.is is the ability to customize your shortened links. This is particularly beneficial for businesses or individuals who want their links to be memorable or branded.

Integration: 1s.is can easily integrate with various tools and platforms, allowing for seamless transition and adoption into your current workflows. For developers, 1s.is provides API access to automate the URL shortening process, making it easier to transition from Google’s URL shortener.

Reliability and Scalability: As an established URL shortener, 1s.is ensures your links remain reliable, even as your traffic grows. This makes it a trustworthy replacement, whether you’re managing links for a small project or a large business campaign.

Transition Steps

Review Existing Links: Begin by reviewing all of the URLs you currently have using goo.gl links. Consider which ones are still active and important for your business or personal needs.

Migrate to 1s.is: After identifying the links, create an account on 1s.is and start generating new shortened URLs. You can also use 1s.is’s API to automate this process if you manage a large number of links.

Update Links in Existing Content: Ensure that all references to your old goo.gl links are updated with the new 1s.is links. This may include updating websites, emails, marketing materials, and social media.

By moving to 1s.is, you ensure your shortened URLs will continue to function seamlessly long after Google URL Shortener has been discontinued.